Miles Clayton, Author at Miles Clayton

Laurence Knopf, co-founder of SEM agency Optimistics

For the 4th of my current series of video interviews with PR and Digital Marketing Agency bosses I spoke with Laurence Knopf, co-founder of Search Engine Marketing Agency Optimistics about the decline of CTRs to websites and the increasing importance of AI Visibility

Miles Clayton2025-11-19T13:23:47+00:00

For the 4th of my current series of video interviews with PR and Digital Marketing Agency bosses I spoke with Laurence Knopf, co-founder of Search Engine Marketing Agency Optimistics about the decline of CTRs to websites and the increasing importance of AI VisibilityMiles Clayton2025-11-19T13:23:47+00:00

Google AI Mode and AI Overviews and other Google Real Estate may be taking 50% of your clicks already

PR activity is gaining ground as Click Throughs fall and LLM Visibility becomes more critical for online presence

Blogs

PR activity is gaining ground as Click Throughs fall and LLM Visibility becomes more critical for online presence

Miles Clayton2025-11-14T15:46:44+00:00

PR activity is gaining ground as Click Throughs fall and LLM Visibility becomes more critical for online presenceMiles Clayton2025-11-14T15:46:44+00:00

The rising value of Earned Media as a result of Gen AI algorithms has potential to put a higher value on traditional PR skills

Blogs

The rising value of Earned Media as a result of Gen AI algorithms has potential to put a higher value on traditional PR skills

Miles Clayton2025-10-14T17:25:03+01:00

The rising value of Earned Media as a result of Gen AI algorithms has potential to put a higher value on traditional PR skillsMiles Clayton2025-10-14T17:25:03+01:00

For the third of my current series of video interviews with PR and Digital Marketing Agency bosses I spoke with Steve Earl, Partner of global Corporate PR agency BOLDT BPI about the increasing power of Earned Media if you get it right

Interviews, Videos

For the third of my current series of video interviews with PR and Digital Marketing Agency bosses I spoke with Steve Earl, Partner of global Corporate PR agency BOLDT BPI about the increasing power of Earned Media if you get it right

Miles Clayton2025-10-03T19:00:36+01:00

For the third of my current series of video interviews with PR and Digital Marketing Agency bosses I spoke with Steve Earl, Partner of global Corporate PR agency BOLDT BPI about the increasing power of Earned Media if you get it rightMiles Clayton2025-10-03T19:00:36+01:00

Building your Brand through Thought Leadership. Agility PR Video Case Study: SoftPOS leader Mypinpad

Case Studies, Interviews, Videos

Building your Brand through Thought Leadership. Agility PR Video Case Study: SoftPOS leader Mypinpad

Miles Clayton2025-09-22T15:35:02+01:00

Building your Brand through Thought Leadership. Agility PR Video Case Study: SoftPOS leader MypinpadMiles Clayton2025-09-22T15:35:02+01:00

From Fragmented Toolbox to Unified AI: Is GPT 5.0 the big leap forward which Open AI claims it to be, and what are the key tips to help marketers make the most of the changes which come with the new version of the world’s most used Gen AI platform?

Blogs

From Fragmented Toolbox to Unified AI: Is GPT 5.0 the big leap forward which Open AI claims it to be, and what are the key tips to help marketers make the most of the changes which come with the new version of the world’s most used Gen AI platform?

Miles Clayton2025-09-04T16:24:52+01:00

From Fragmented Toolbox to Unified AI: Is GPT 5.0 the big leap forward which Open AI claims it to be, and what are the key tips to help marketers make the most of the changes which come with the new version of the world’s most used Gen AI platform?Miles Clayton2025-09-04T16:24:52+01:00

About Miles Clayton