Training

Miles has used the COVID-19 period to pivot to offer virtual training through webinars and workshops. He delivers monthly webinars reaching dozens of senior marketing and comms professionals as well as C-suite executives and sales consultants. He covers topics as diverse as

• ‘Executing Market Research which delivers both business intelligence and highly shareable, newsworthy  insights’;
• ‘Building Powerful Content Journeys which turn more of your prospects into customers’;
• ‘Without Thought Leadership you cannot differentiate’;
• ‘Discover how to ensure your marketing spend is delivering through a downturn’;
• ‘How to Create Engaging Marketing & PR Content’.
• ‘Learn the Secrets of Consultative Selling + Find out How it Boosts Growth‘

Miles Clayton has plans to extend this training to support teams within larger agencies as well as in-house marketing teams.

His ambition is to provide training to more than 100 marketing professionals and C-suite executives during 2021 to spread the word about the value of research-led thought leadership campaigning.

He is teaching PR and marketing teams how best to create these campaigns so that their clients can gain deeper traction in the markets they serve: selling more, holding clients for longer and by adding increasing value in those client relationships thus increasing revenue for their companies. This virtuous circle is critical to marketing and PR professionals supporting the sales team and delivering rapid and reliable Return on Engagement.