Vodcast #2 Sarah Lafferty, co-founder of Round Earth Consulting was in conversation with Miles Clayton of Agility PR

Vodcast #2 of 5: This month I was in conversation with Sarah Lafferty, Co-founder of B2B Tech PR agency Round Earth Consulting. We answered the key quesiton: ‘Why are Customer Advocacy programmes are gaining importance and focus amongst fast growing software firms in the rapidly evolving Gen AI/GEO age?’ This video also covers best practice in how to run successful Customer Advovacy programmes which work for both your agency’s clients and their customers – turning them into Customer Advocates and even ‘Raving Fans’.

I also wrote a companion blog post which was published here in my Learning Centre in miles-clayton.com and will also be published on LinkedIn before the end of August.