Building your Brand through Thought Leadership. Agility PR Video Case Study: SoftPOS leader Mypinpad

Video Case Study: Earlier this month I was able to spend an hour with my agency Agility PR’s client the SoftPOS market leader Mypinpad. The conversation with Barry Levett, CEO of Mypinpad is wide ranging but focuses on the value of Thought Leadership content for him in building Mypinpad’s brand. For him it’s about articulating not only technical capabilities but also domain expertise – showing thought leadership as well as tech know-how. Barry sees it as increasingly vital to stand out through Thought Leadership content, in other words to have an opinion about the direction of the market, the standards and guardrails which support it, as well as tech developments like Tap to Everything, within it.

Barry answers the key question: ‘Why are senior level Thought Leadership content programmes gaining in importance amongst fast growing software firms as Generative Engine Optimization (GEO) becomes more important in online discovery terms than traditional SEO?’

This video also looks at the evergreen nature of Thought Leadership content. It’s important to take a view on developments in your market so that content is easily discoverable via the Gen AI platforms, associated with your brand, should a prospect want to find out more about your domain thinking as well as your tech capabilities.

I plan to write a companion blog post which will be published here in my Learning Centre in miles-clayton.com and will also be published on LinkedIn within the next two weeks.