Customer Advocacy is about getting your customers to sign your praises. Happy customers are always going to be your best advert. They will talk effusively about the great service your people provided and how brilliantly your products and services met their needs and what positive results they gained from engaging you.

The content you develop in collaboration with your customer has an ever green quality which can open up opportunities in similar types of businesses perhaps in the same market or with firms wrestling with the same issues you solved for that customer advocate. Customer Advocacy creates the potential for momentum building.

Case studies often form part of winning award entries and your responses to tenders. They are one of the most reviewed sections of your website. In short, they provide credible third party and yet first hand evidence that you do what you say you can do and do it brilliantly.