Agility PR wins thought leadership brief to support launch of US-based SSIC into the London insurance market


Agility PR, the B2B agency with expertise in promoting technology-based businesses through sector-rooted thought leadership campaigns, has won a brief to promote Secure Systems Innovation Corporation’s (SSIC) X-Analytics cyber risk measurement framework into the London insurance, reinsurance and insurance broking market.

Thought leadership marketing campaigns

Based in the Washington DC area, SSIC is a cyber risk management firm that informs strategic security decision-making. Its innovative, patented method for measuring and modelling cyber risk called X-Analytics®, objectively expresses the economics of cyber risk.

SSIC has already secured a landmark deal with global reinsurer AIG and sees strong potential for sales of the product into London insurance market participants as many draw up plans for aggressive expansion of their cyber liability books.

Agility PR will work with SSIC’s in-house marketing and product development teams to find relevant speaking opportunities in London. The agency is also moving early to design a piece of market research to establish which types of insurers and brokers are most exposed to so-called ‘silent cyber’ risk. Agility PR plans to use the research findings as the basis of news releases, briefings and a Guide to ‘Growing Cyber Risk Insurance Books without increasing loss exposures.’ which should be launched via the insurance trade media in the autumn.

Silent cyber refers to instances where cyber perils (such as service interruption or data breach) are neither explicitly included, nor explicitly excluded, by an insurance policy’s wording. There was also a recognition that this ‘non-affirmative cyber’ problem is endemic within multiple insurance policies.

Miles Clayton, Managing Director of Agility PR said:

“It is great to be selected by such an innovative cyber security specialist vendor to articulate the benefits of X-Analytics and promote more accurate cyber risk measurement as well as better and more accurate insurance policy writing and premium setting in London. Lloyds syndicates in particular are likely to be exposed to as-yet unquantified ‘silent cyber’ claims. X-Analytics is offering the right solution, at the right time for the burgeoning cyber liability market over here.”


Published: 12 February 2018