As we widened and deepened our offerings, our consultative-selling approach became increasingly important. But as our market knowledge increased, it made increasing sense to share our thinking with a larger audience as part of our PR efforts to build our brand awareness and reputation simultaneously.

This is where Miles Clayton came in to take the sweat out of the process of building brand authority by taking briefs from our key people, executing consumer and business market research and promoting the resulting findings; helping us to produce thought leadership articles and vlogs to communicate our views and insights more widely.

I’m absolutely positive that focusing on maintaining our profile executed by Miles over the years got us on more RFPs (Requests for Proposal) than would have been the case if we had not done this thought leadership work consistently and to a high quality.