Latest Event


Learn the Secrets of Consultative Selling + Find out How it Boosts Growth

by Miles Clayton

Thu, 25 March 2021 12:00 – 13:00 GMT


Add to Calendar 03/25/2021 12:00 PM 03/25/2021 01:00 PM Europe/London Learn the Secrets of Consultative Selling Learn the secrets of consultative selling; discover what growth it can unlock and how marketing must support this change now. Online

Learn the secrets of consultative selling; discover what growth it can unlock and how marketing must support this change now.


  1. Wanting to learn how to get ahead of the customer’s buying process – delivering insights to them well ahead of being invited to respond to a tender request.
  2. Planning to grow by selling the same offering into an adjacent/new market
  3. Planning to adopt a consultative selling approach to help win larger/more strategic and secure longer term engagements.
  4. Looking to build more barriers to entry
  5. Needing to increase the value of your key accounts
  6. Needing to increase your prices across the board.

Learn the secrets of making the ‘sales enablement’ transition and what it means for marketing people who will often need to make big changes to support this new way of working.

This 1 hour live webinar will include a presentation from Steve Catchpole who is a Sales Enablement leader with more than 20 years of experience working within enterprise technology businesses from Vodafone, through to Dell and now Redgate Software’s global sales enablement lead.

Steve will talk you through:

  1. How Business Customer Behaviour has changed and what that means in terms of how sales and marketing teams must adjust & work more closely together.
  2. You’ll learn about the 3 Key Pillars of Sales Enablement
  3. You’ll also learn about what the change means in terms of the Content & Collateral which marketing departments must be providing for sales teams.

I will then provide some examples of Content & Collateral-led Thought Leadership campaigns which have helped some of my tech clients increase brand awareness, authority and educate their target market along the way.

This session is aimed at C-suite executives and marketing managers and directors of B2B tech or tech-enabled firms who are planning for growth as the threat of COVID-19 recedes.

ALL my clients have one common denominator: ALL of them are highly successful in their chosen markets and ALL of them have consultative selling in their corporate DNA.

Please Join Us Both for this important discussion.

Title: Learn the Secrets of Consultative Selling and find out why it boosts sales growth
Date: Thursday 25th March 2021
Time: 12:00 to 13:00 (BST)
Grab your webinar seat now. Spots are limited to 25 only.

Here’s to your marketing, PR and sales success in 2021!


P.S. You can view a shortened version of my last webinar on Building Content Journeys in the video below.

Register Now